CONTENT BY

Max Willens

6 out of 126 Results

Advertising Trends to Watch in 2025

Report by Max Willens,

Ross Benes,

Evelyn Mitchell-Wolf,

and Yoram Wurmser

| Nov 20, 2024

Google Stays Ahead, Ad Dollars Head to Sports, AI Tools Proliferate, and Retail Media Faces Growing Pains

2025 trend: Retail media networks wade into unfamiliar waters to satisfy advertiser demands for incrementality

Article by Max Willens

and Sarah Marzano

| Nov 20, 2024

Commerce Media Trends to Watch in 2025

Report by Max Willens

and Sarah Marzano

| Nov 19, 2024

Growing Pains for Digital Advertising’s Darling Channel

Top Trends to Watch in 2025

Report by Max Willens,

Sky Canaves,

Maria Elm,

Jasmine Enberg,

Bill Fisher,

Rajiv Leventhal,

Sarah Marzano,

Evelyn Mitchell-Wolf,

and Carina Perkins

| Nov 14, 2024

9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape

Web publishers can no longer rely on robust growth in nonvideo programmatic digital display

Article by Max Willens

| Oct 28, 2024

Web Publisher Monetization 2024

Report by Max Willens

| Oct 28, 2024

Privacy, Audience, and Data Concerns Squeeze Web Publishers

CONTENT BY
Max Willens
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Max Willens
Max Willens is a senior analyst at EMARKETER. His coverage areas include paid social advertising,... More
Max Willens is a senior analyst at EMARKETER. His coverage areas include paid social advertising, social video, media consumption and usage, contextual targeting, affiliate marketing, brand safety, and major social media and digital video platforms.
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