CONTENT BY

Max Willens

6 out of 141 Results

Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers

Audio by Max Willens,

Marcus Johnson,

and Evelyn Mitchell-Wolf

| Jun 6, 2025

Impact of Tariffs on US Search Ad Spending

Report by Max Willens

| May 23, 2025

Advertiser Retreat to Safety Will Backstop a Channel in Transition

Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition

Audio by Max Willens,

Marcus Johnson,

and Sarah Marzano

| May 17, 2025

More than $10 billion in incremental ad spending will flow into US retail media in 2025

Article by Max Willens

| Jan 31, 2025

Retail Media Forecast Report Update

Report by Max Willens

| Jan 29, 2025

Diversification Drives a New Phase of Growth

Digital audio services’ ad businesses are showing signs of maturity

Article by Max Willens

| Jan 23, 2025

CONTENT BY
Max Willens
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Max Willens
Max Willens is a senior analyst at EMARKETER. His coverage areas include paid social advertising,... More
Max Willens is a senior analyst at EMARKETER. His coverage areas include paid social advertising, social video, media consumption and usage, contextual targeting, affiliate marketing, brand safety, and major social media and digital video platforms.
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