CONTENT BY

Evelyn Mitchell-Wolf

6 out of 154 Results

GenAI Search Advertising Trends 2025

Report by Evelyn Mitchell-Wolf

| May 23, 2025

Consumer Adoption Lags Platform Advancements

FAQ on the Google Ad Tech Antitrust Decision

Report by Evelyn Mitchell-Wolf

| May 1, 2025

What the Landmark Ruling Means for the Ad Industry

Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

Audio by Evelyn Mitchell-Wolf,

Marcus Johnson,

and Jeremy Goldman

| Apr 28, 2025

Legacy TV measurement tactics are losing relevance as CTV eclipses linear

Article by Evelyn Mitchell-Wolf

| Apr 15, 2025

Ad Measurement Trends H1 2025

Report by Evelyn Mitchell-Wolf

| Apr 9, 2025

The Converged TV Market Says Goodbye to Panel-Only Measurement

Programmatic is driving growth in worldwide display ad spending

Article by Evelyn Mitchell-Wolf

| March 19, 2025

Programmatic will effectively account for all growth in display ad spending for the foreseeable future.

CONTENT BY
Evelyn Mitchell-Wolf
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Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including... More
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.
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