CONTENT BY

Evelyn Mitchell-Wolf

6 out of 151 Results

Legacy TV measurement tactics are losing relevance as CTV eclipses linear

Article by Evelyn Mitchell-Wolf

| Apr 15, 2025

Ad Measurement Trends H1 2025

Report by Evelyn Mitchell-Wolf

| Apr 9, 2025

The Converged TV Market Says Goodbye to Panel-Only Measurement

Programmatic is driving growth in worldwide display ad spending

Article by Evelyn Mitchell-Wolf

| March 19, 2025

Programmatic will effectively account for all growth in display ad spending for the foreseeable future.

Worldwide Programmatic Ad Spending 2025

Report by Evelyn Mitchell-Wolf

| March 14, 2025

Heavily Automated Western European Markets Drive Global Growth

Programmatic Digital Audio and Podcast Ad Spending 2025

Report by Evelyn Mitchell-Wolf

| Feb 26, 2025

Automated Channels Drive $2 Billion in Ad Spending With Digital Audio Platforms

Programmatic opportunities in podcast advertising lag those available in other digital audio services

Article by Evelyn Mitchell-Wolf

| Feb 26, 2025

CONTENT BY
Evelyn Mitchell-Wolf
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Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including... More
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.
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