CONTENT BY

Evelyn Mitchell-Wolf

6 out of 149 Results

Programmatic is driving growth in worldwide display ad spending

Article by Evelyn Mitchell-Wolf

| March 19, 2025

Programmatic will effectively account for all growth in display ad spending for the foreseeable future.

Worldwide Programmatic Ad Spending 2025

Report by Evelyn Mitchell-Wolf

| March 14, 2025

Heavily Automated Western European Markets Drive Global Growth

Programmatic Digital Audio and Podcast Ad Spending 2025

Report by Evelyn Mitchell-Wolf

| Feb 26, 2025

Automated Channels Drive $2 Billion in Ad Spending With Digital Audio Platforms

Programmatic opportunities in podcast advertising lag those available in other digital audio services

Article by Evelyn Mitchell-Wolf

| Feb 26, 2025

Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025

Audio by Evelyn Mitchell-Wolf,

Marcus Johnson,

and Jeremy Goldman

| Feb 18, 2025

Curation has taken on new importance as sell-side ad tech fights for relevance

Article by Evelyn Mitchell-Wolf

| Feb 14, 2025

CONTENT BY
Evelyn Mitchell-Wolf
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Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including... More
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.
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