CONTENT BY

Evelyn Mitchell-Wolf

6 out of 132 Results

Advanced media mix modeling paints the big picture in ad measurement

Article by Evelyn Mitchell-Wolf

| Oct 30, 2024

Ad Measurement Trends H2 2024

Report by Evelyn Mitchell-Wolf

| Oct 29, 2024

Bringing Together Walled Garden and Open Web Attribution

The Weekly Listen: The DoJ floats a Google breakup that could change search, Walmarts designed just for you, and more

Audio by Evelyn Mitchell-Wolf,

Marcus Johnson,

Jeremy Goldman,

and Stephanie Taglianetti

| Oct 18, 2024

Advertisers can work directly with attention providers and activate programmatically via ad tech vendors

Article by Evelyn Mitchell-Wolf

| Oct 1, 2024

Attention Metrics Ecosystem 2024

Report by Evelyn Mitchell-Wolf

| Sep 25, 2024

Adoption Picks Up Steam Despite Lack of Standardization as Attention Providers Expand Offerings

The Daily: Very specific 2024 predictions (Fall edition) part 2—Why ByteDance will sell TikTok, a kids online safety law, and a Dish/DirecTV merger

Audio by Evelyn Mitchell-Wolf,

Marcus Johnson,

Max Willens,

and Ross Benes

| Sep 24, 2024

CONTENT BY
Evelyn Mitchell-Wolf
profile picture
Evelyn Mitchell-Wolf
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including... More
Evelyn Mitchell-Wolf is a senior analyst at EMARKETER covering the US digital ad market, including spending trends, programmatic media buying, ad measurement, and ad tech.
See More