CONTENT BY

Sarah Marzano

6 out of 39 Results

Advertisers have reasons for taking retail media measurement into their own hands

Article by Sarah Marzano

| Jan 10, 2025

The State of Measurement in Retail Media

Report by Sarah Marzano

| Jan 8, 2025

Why Standardization May Not Be a Silver Bullet for Solving Retail Media’s Measurement Problem

Retail Media Networks: Ad Buyer Perceptions

Report by Sarah Marzano

| Dec 3, 2024

How RMNs Measure Up to Ad Buyer Expectations

Retail Trends to Watch in 2025

Report by Sarah Marzano,

Sky Canaves,

Suzy Davidkhanian,

Blake Droesch,

and Carina Perkins

| Nov 25, 2024

Retailers Look to Supercharge Growth and Reignite Loyalty Programs With AI, Gamification, and Strategic Partnerships

2025 trend: Retail media networks wade into unfamiliar waters to satisfy advertiser demands for incrementality

Article by Sarah Marzano

and Max Willens

| Nov 20, 2024

Commerce Media Trends to Watch in 2025

Report by Sarah Marzano

and Max Willens

| Nov 19, 2024

Growing Pains for Digital Advertising’s Darling Channel

CONTENT BY
Sarah Marzano
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Sarah Marzano
Sarah Marzano is a Principal Analyst covering retail and ecommerce at EMARKETER. Her coverage areas... More
Sarah Marzano is a Principal Analyst covering retail and ecommerce at EMARKETER. Her coverage areas include retail media, seasonal and holiday shopping, and the impact of consumer facing technology on the retail landscape.
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