CONTENT BY

Ross Benes

6 out of 126 Results

Advertising Trends to Watch in 2025

Report by Ross Benes,

Evelyn Mitchell-Wolf,

Max Willens,

and Yoram Wurmser

| Nov 20, 2024

Google Stays Ahead, Ad Dollars Head to Sports, AI Tools Proliferate, and Retail Media Faces Growing Pains

Increased CTV ad inventory is resulting in decreased fill rates

Article by Ross Benes

| Nov 18, 2024

Digital Video Forecast and Trends Q4 2024

Report by Ross Benes

| Nov 13, 2024

Streaming CPMs Fall Due to Increased Inventory Supply

The Weekly Listen: Is ad fatigue actually getting worse, how GenAI might change our in-car experience, and more

Audio by Ross Benes,

Marcus Johnson,

Stephanie Taglianetti,

and Rahul Chadha

| Nov 1, 2024

Women’s sports are gaining traction in streaming

Article by Ross Benes

| Oct 24, 2024

US Sports Streaming 2024

Report by Ross Benes

| Oct 23, 2024

Women’s Sports and Gambling Drive Viewership Gains

CONTENT BY
Ross Benes
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Ross Benes
Ross Benes, EMARKETER Senior Analyst, covers digital video, TV and streaming with a focus on... More
Ross Benes, EMARKETER Senior Analyst, covers digital video, TV and streaming with a focus on TV advertising's technological evolution. He writes the quarterly updates on digital video.
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