CONTENT BY

Paul Verna

6 out of 160 Results

Data Drop: Guideline eCPM Pricing Data H2 2024

Report by Paul Verna

| Nov 8, 2024

Digital Video and Rich Media Prices Drop, Audio Is a Mixed Bag, and Display Holds Its Own

The Weekly Listen: What happens to search now SearchGPT is here, how to market through emotion, and more

Audio by Paul Verna,

Marcus Johnson,

Blake Droesch,

and Suzy Davidkhanian

| Nov 8, 2024

The Future of Digital 2025

Report by Paul Verna

| Nov 4, 2024

Slowing Growth Masks a $140 Billion Opportunity Beyond Google, Meta, and Amazon

The agency-client relationship? It’s complicated

Article by Paul Verna

| Oct 30, 2024

The Ad Agency Ecosystem 2024

Report by Paul Verna

| Oct 24, 2024

Agencies and Brand Clients Jostle for Advantage Amid Tech Disruption and Changing Business Practices

Ad Spending Benchmarks: Q4 2024

Report by Paul Verna

and Yoram Wurmser

| Oct 22, 2024

Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising

CONTENT BY
Paul Verna
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Paul Verna
Paul Verna is EMARKETER Principal Analyst and head of the Digital Advertising and Media desk.... More
Paul Verna is EMARKETER Principal Analyst and head of the Digital Advertising and Media desk. He leads a team of analysts covering ad tech, ad spending, and subscription monetization across video streaming, TV, audio, out-of-home, and other media channels.
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