Zia Daniell Wigder

Zia is the Chief Content Officer at EMARKETER where she oversees our team of 100+... More

Zia is the Chief Content Officer at EMARKETER where she oversees our team of 100+ analysts, forecasters, researchers and editors. The team covers a wide range of topics, from emerging digital trends and technologies like genAI, retail media and the creator economy to issues like cookie deprecation, brand safety and the digitization of grocery, beauty, fashion and more. Zia's own expertise lies in worldwide retail and ecommerce. She's lived and worked in 10+ countries and regularly keynotes major events around the globe. Prior to joining EMARKETER, Zia was the Chief Global Content Officer at Shoptalk and co-founder of Groceryshop. She also spent 7 years at Forrester Research where she led the global omnichannel retail team.