CONTENT BY

Maria Elm

6 out of 39 Results

Data Drop: 5 Charts on US Insurance Digital Ad Spending

Report by Maria Elm

| Oct 10, 2024

Insurers’ Ad Spend Dominance Will Be Dramatic, but Brief

Data Drop: 5 Charts on US Banking Digital Ad Spending

Report by Maria Elm

| Oct 4, 2024

Spend Is Booming, but Leaner Times Lie Ahead

Why does genAI for consumer banking personalization matter right now?

Article by Maria Elm

| Sep 30, 2024

Generative AI for Personalization in Consumer Banking

Report by Maria Elm

| Sep 26, 2024

What Are the Key Use Cases for Consumer Banks and Credit Unions?

Data Drop: 4 Charts on Banks’ Generative AI Preparedness

Report by Maria Elm

| Sep 25, 2024

Banks Must Navigate Investment, Talent, and Oversight Challenges to Reap GenAI’s Rewards

The Banking & Payments Show: Financial Media Networks

Audio by Maria Elm,

Rob Rubin,

and David Morris

| Sep 10, 2024

CONTENT BY
Maria Elm
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Maria Elm
Elm is a Senior Analyst at EMARKETER. She produces long-form content for the Banking vertical.... More
Elm is a Senior Analyst at EMARKETER. She produces long-form content for the Banking vertical. Her areas of focus include banking consumer behaviors, banking consumer demographics, banks' use of social media, mobile banking trends, and personal finance tools.
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